University of Asia and the Pacific

The University of Asia and the Pacific is a private, not-for-profit institution of higher learning that offers some of the most outstanding academic programs in Asia. All programs of study at UA&P are grounded in liberal education, which prepares students for their specific specialization by giving them a well-rounded education that cultivates genuine intellectual discipline—a prerequisite to acquiring any specialized knowledge.

Fortify, in collaboration with the young and upcoming Director Annika Yañez, was inspired to produce university promotional videos for University of Asia & the Pacific (UA&P) – School of Management.

With creativity and shareability as vital considerations that should go hand-in-hand in producing university promotional video content, we have put together short interview clips of current students and alumni who shared about their business education journey at UA&P, their aspirations, and a glimpse of what they can become after graduation.

Our takeaways with this project – design the video to be shareable from the start, unapologetically appeal to your target audience, and get straight to the point!