SOCIAL MEDIA ADs
Facebook • Instagram • LinkedIn
Reach your target audience by advertising in the world’s largest social media networks!
Facebook and Instagram ads help your businesses create brand awareness, increase online following and generate leads.
Successful Facebook and Instagram ads requires careful strategy and testing to find the right combination of content, audience and budget that best works for your business. Boosting posts may be effective, but using Facebook Ads Manager platform may take it further.
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What, How, Why do Facebook Ads and Instagram Ads?
Are you wondering how to run Facebook and Instagram Ads? What are these? Do you need digital marketing and digital ads for your business?
With almost everyone going digital (or at least you should be!), social media and the digital space is becoming more and more cluttered. And more often than not, generating awareness, consideration, and conversion takes time through organic content and posts. So if you’re thinking of ways on how to achieve your business goals faster and you’re asking yourself “how do I generate leads quickly?”, well, that’s where digital ads come in.
Whether you’re a small business or a medium-large enterprise, running digital ads can be beneficial. To help you out, you can look for agencies that offer ads management services so that you can focus on your business. Now let’s take a deeper look into these.
WHAT ARE THE DIFFERENT TYPES OF ADS ON SOCIAL MEDIA?
WHAT ARE THE DIFFERENT FACEBOOK ADS OBJECTIVES? BOOSTING A POST OR ADS MANAGER?
There are different ways to run Facebook and Instagram ads for your business. When it comes to Facebook advertising, one way to do it is through your page itself.
Choosing this option can be effective, but the settings you can select are quite limited.
- Button label (Call to action)
- Age and demographics
- Interests
- Duration and budget
Another way to do it is through Facebook Ads Manager, which allows you to create campaigns that are aligned with your business goals.
- Do you want to increase awareness for your brand?
- Do you want to target people who are more likely to message you or visit your website?
- How about purchasing from your store?
FortifySEO is here to help you choose the most relevant objective for your Facebook Ads Campaign
Brand Awareness
- Brand Awareness
- Reach
Consideration
- Traffic
- Engagement
- App installs
- Video views
- Lead generation
- Messages
Conversion
- Conversions
- Catalog Sales
- Store Traffic
Where will my Ads show up?
As your ads management agency, we will ensure that your ads show up in Facebook, Instagram, Messenger. But to ensure maximum delivery, your ads will also be served in mobile applications based on relevant audiences.
Facebook Feed
Instagram Story
Audience Network
INSTAGRAM ADS 101
Being your partner agency, we exercise due diligence in creating, managing, and optimizing your ads. The overall steps and framework are the same, but we create ads based on individual needs of clients – from audience targeting, placements, and to creatives.
In terms of ad creatives, staple formats are images post and stories. But one new format that is important to have for businesses (and individuals) are Reels.
Instagram Story
Facebook Story
What are Instagram Reels? How to make Instagram Reels?
Reels are short videos (similar to stories) where businesses and people can express their creativity and it is another way to engage one’s audience.
When it comes to Reels, there are two options: first is creating a new one, or second using an existing video
Create a New One
- Once you’ve selected Reels on Instagram, choose the length (duration) that you want
- Let your creative juices flow and play with the Audio, Speed, Effect, Timer and Align tools
- Record your clips
- Don’t forget to add enhancements!
- Finish up with additional details you want
- Publish
Using Existing Video
- Simply navigate to the lower left corner of your screen and select add!
LinkedIn Ads
LinkedIn is a social media platform and a valuable space for career and business professionals to network, get resources and support, and build relationships with customers, clients, and partners. It can help you grow your business or build your career by leveraging professional connections and network.
If you are a business owner or a hiring professional and you want to engage a specific business-minded market and promote your content, LinkedIn is the way to go.
Just like any other campaigns, choosing the right objective is the necessary first step you and/or your digital ad operations manager should take. Let FortifySEO help you define your audience, budget and schedule, and of course your desired ad format.
Brand Awareness
- Brand Awareness
Consideration
- Website Visits
- Engagement
- Video Views
Conversion
- Lead Generation
- Website Conversions
- Job Application
Single Image Ad
Carousel Image Ad
Video Ad
Message Ad
Conversation Ad
Reach your target audience on the world’s largest professional network and connect with business professionals around the globe.
With an estimated 4.6B social media users worldwide, it’s easy why some may get drowned in all the clutter. But herein also lies the opportunity for brands and businesses to connect with their audience.
Whether you’re confident enough to run ads on your own or seek the help of performance based facebook ad agencies, it’s beneficial to consider and test out running ads for your business.
