Japan Tobacco International Philippines

Japan Tobacco International (JTI) is the international tobacco and vaping division of  Japan Tobacco Inc., a leading tobacco product manufacturer in Japan, which sells its brands in 120 countries. Nine world renowned brands make up the core of JTI’s brand portfolio. Each brand possesses its own distinct character and heritage, brought together under the company’s commitment to quality. JTI is the maker of some of the world’s renowned brands including Winston, Mevius, Camel, and LD.

Although Facebook is one of the older social media networks, it is still the most popular and widely used social media platform in the country, especially for businesses who want to boost brand awareness and create experiences that encourage their target audience to complete a desired action.

As partners, Fortify helped JTI in utilizing Facebook to market themselves through interaction with customers and promotions. It has worked with JTI to develop and implement a strategic Facebook marketing campaign to keep their customers, engaged, and loyal to their brands.