Google Ads
SEARCH ENGINE MARKETING (SEM) / PAY-PER-CLICK (PPC)
Search Engine Marketing or SEM is the process of promoting websites online primarily via paid ads. Google Ads (previously known as Google Adwords) is an SEM activity that can help your business generate leads online. Partnering with a Google Ads services agency will help you be visible to the relevant market, whether through search ads, display ads or YouTube ads. We will help you generate leads and connect with your customers!
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HOW DO I START WITH GOOGLE ADS?
As a starting point it is always important to check and align your digital objectives with you business and marketing goals. Once nailed down and agreed upon,campaign creation will follow wherein we as your google ads management agency will choose among different objectives in Google Ads platform. Some that are commonly used and may be a good start would be:
Of course, there are other objectives that may be chosen depending on the product or service.
WHAT ARE THE DIFFERENT TYPES OF GOOGLE ADS?
Once an objective has been identified, the next important step is to select what type of ad you want to implement.
Search
Usually in text format, search ads appear at the top of result pages before organic search results
Display
Include images in your ads and improve your reach by appearing in over 2 million partner Google sites
Video
Keep your customers engaged with video ads that appear in Youtube and across Google’s network
Shopping
Showcase your offerings while engaging audience who are exhibiting the right intent and mindset
Apps
Promote your app and improve your conversion by up to 3x better than web engagements
What is an effective Google Ad?
75% of internet users do not go beyond the first page.
Crafting engaging and enticing headlines and descriptions are part of it. Once you’ve identified your audience and relevant keywords, it’s time to write and come up with copies resonates to your audience.
It’s good practice to include more than one headline, have unique descriptions, and of course, to also include an offer and CTA!
