Post-Website Relaunch Visibility Boost Through Strategic Search Engine Optimization

Retail

Client

Clothing company with over 30 years in the market.

Case Background

With over 50 brick-and-mortar stores, the client wanted to broaden their reach with the help of an e-commerce platform. A user-friendly website showcased products and promotions, while social media engagement on Facebook and Instagram (organic and paid) drove traffic. Bridging the online-offline gap, the goal is to leverage their existing presence and capture the e-commerce wave.

Strategy

The project implemented a website showcasing products, prioritizing seamless navigation and optimized page speed through clean-up measures. Product availability was ensured, and promotion leveraged social media platforms like Facebook and Instagram, utilizing both organic content and targeted advertising to reach the desired audience. This comprehensive strategy aimed to effectively engage users and highlight the featured products.

Outcome

  • Grew online sales by almost 400% in the first year of launch
  • Improved customer service and getting new customers, lowering returns by almost 80% versus previous year
  • Improved customer loyalty with a 5% growth in returning customers
  • Reached international market and grew US audience by almost 50%

Impact Created

400%

Online Sales Growth

5%

Growth in returning Customers

50%

International Market Reached

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