Improving Visibility Through Strategic Search Engine Optimization After A Website Relaunch

Tech Company


A leading machine learning company in the US with over 20 years of experience in the Market

Case Background

Over the years, the client has maintained two (2) websites that highlight different aspects of the business. In 2022, Fortify was entrusted with the pivotal task of consolidating and enhancing these online platforms to spotlight the full spectrum of the client’s services. With a collaborative effort, Fortify, alongside the team of developers and creatives, was able to relaunch a website that was optimized for
search engines and human users.


A holistic approach was adopted to address the various aspects of search engine optimization. This included on-page optimization achieved through the monthly release of articles, off-page optimization facilitated by link building on relevant websites, and technical optimization to ensure that page speeds met established standards.

Furthermore, these SEO efforts were complemented by Google Ads to accelerate traffic and enhance lead generation.


  • Almost 6,000 average monthly users across all channels
  • About 40% of users are from organic search
  • Ranked in ~1,000 keywords
  • Delivered over 200 leads

Impact Created


Average monthly users


Average monthly users from organic search


Keywords ranked in


Delivered leads

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