Why You Should Join the Shift and Outsource Digital Marketing

By Paolo Tanjuatco

As a busy entrepreneur and business owner or manager, there will always be more work to do than time to do them. So when it comes to taking care of your business and helping it grow, one key to success is looking for B2B ads agencies, and what better way than to outsource to digital agencies in the Philippines!

What it means to outsource your Digital Marketing

Outsourcing digital marketing means to use a third party to create, curate, and or perform marketing services for your company to promote to further grow your business. Outsourcing campaign management services, from  Facebook ad campaigns to Google ads and Analytics reporting, are just some examples of tasks you could assign to a third party agency in the Philippines.

Maximize Your Time

By relying on an expert third party to get your online marketing tasks done efficiently and to the highest standards, you can now get more tasks accomplished while freeing up more time for you to do the tasks you were meant to do. You can now actively promote your business in a bunch of different ways and these are only limited by your budget. That should no longer be a problem since you can now save on hiring and training marketing staff to the tasks your third party agency can provide.

Focus on the Critical Aspects

Having a third party or a performance-based agency who is able to provide knowledge, support, and dependable execution can be a major advantage when it comes to scaling or growing your business. Outsourcing Google Ads and outsourcing Facebook Ad Campaigns management, for example, will allow you to focus on the other critical aspects of the business while leaving the equally critical parts to the experts. It will yield measurable results while saving important resources and time.

Need a better understanding? Still curious on how you can still improve your digital marketing plans and your revenue streams?

What are the Advantages of Outsourced Digital Marketing Services

With the increasing demand of digital marketing services since the beginning of the pandemic, companies have been  looking at outsourced digital marketing services. Outsourcing digital marketing services is nothing new, in fact agencies such as FortifySEO have played an integral part in building brands through time.

  1. To reiterate a point above, outsourcing can help you and your team focus on running your business. We all want to reach our business goals in our respective businesses. By outsourcing digital marketing services, businesses can spend more time on running the day to day operations and focus on the other important aspects that can help the business grow.
  2. Digital agencies such as FortifySEO invest heavily on updating themselves with new tools and strategies that are industry best practices. By outsourcing, you will easily get access to these new tools and strategies through your agency.You might be asking yourself, “Can I save money by outsourcing?” For perspective, while there are a lot of other factors, you can save up to $999 a month just because you dont have to subscribe to the top of the line tools anymore, your agency has it already.
  3. Instead of hiring one or 2 persons to handle your company’s digital marketing, by having an outsourced digital marketing team, you are hiring a team of experts who will research, create, and implement digital marketing strategies that work.
  4. While being in a company or organization there is a tendency for one to adapt to the culture and way of thinking specially from your leaders. When you outsource digital marketing, you treat your agencies as your partners in business and because they come and work from a different background and company culture, they will be able to give you insights and recommendations from an outsider’s perspective for your business. Having a fresh perspective and outlook is always good as it helps you look at other things or concepts that may not be seen coming from the inside.
  5. By outsourcing digital marketing, you can save time and money. Instead of hiring people and absorbing all the costs associated with it you can put in to other resources that can help your business. You also would not need to train or check on people on a daily basis thus will save you time, your digital agency will be the one to ensure monitoring and implementation of your online digital marketing campaigns such as Facebook ad campaigns, SEO and SEM.

What High Value and In-demand Services Online Advertising Agencies Provide

With a lot of businesses still coping from the pandemic, digitalization is still accelerating as businesses need to be relevant to survive – from having a hybrid work set up to just outsourcing instead of hiring.. Here are some high-value services online ads agencies provide.

ONLINE PRESENCE AUDIT AND MANAGEMENT

It is important for businesses to know how relevant they are in the digital space. Online adagencies can help them audit and manage their online presence. This can be done through the use of different tools to monitor key metrics between you and your competitors to see where your business ranks in your industry. Online ad agencies can also help you manage your presence online to perform better whether it be through SEO (Search Engine Optimization) / SEM (Search Engine Marketing), social media marketing, content marketing, e-commerce sales optimization, or digital ads lead generation campaigns such as Facebook, Instagram, or Youtube Ads.

E-COMMERCE SALES OPTIMIZATION

E-commerce has been the bright spot among retail channels during the pandemic. For businesses to cope up with the emergence of E-commerce as a channel, digital agencies can help them optimize their shops. Techniques such as proper customer targeting, SEO/SEM and digital ads optimization are just some of the different activities that can be done to optimize e-commerce channels. Read more

SOCIAL MEDIA MARKETING AND CONTENT MARKETING

Creating brand awareness and building trust among your customers are the important keys to a successful digital marketing campaign. Build your relevance online and ensure that your content is aligned to your brand identity and will resonate to your target audiences.

DIGITAL ADS FOR LEAD GENERATION CAMPAIGNS

Time spent online has grown significantly through the years, in 2021the average time spent online in the US was over 7 hours a day. For businesses to be able to connect to their customers, it is already a must to be present online, and the fastest way to connect with them is through digital ads (Google Ads, Facebook Ads, Youtube Ads, and the like).Agencies like FortifySEO offer paid ads services to generate quality leads for businesses whether it be B2C (business to customer) or B2B (business to business) model. Leads are generated by proper ad targeting techniques and methods that are industry best practices.

These are just some of the services that agencies provide. Partnering with one should help your business navigate the digital world with more confidence by ensuring the right connection with your customers.

Got questions? Let’s talk!

About the Author

Paolo Tanjuatco is a Brand and Marketing Strategist who has over 17 years of experience. Currently the head of FortifySEO with more than a decade of experience working in brand marketing for industry leading companies in the Philippines and multinationals.