Surviving Google’s Algorithm Updates: 101 (For Dummies)

By Angeline Bautista

Understanding and adapting to Google’s algorithm updates is crucial for maintaining and improving your website’s search engine rankings. This guide will guide you through the complexities of Google algorithms, why they are updated, and how you can prepare your website to withstand these changes.

What is Google Algorithm?

Google’s search algorithm is a complex system used to retrieve data from its search index and instantly deliver the best possible results for a query. The search engine uses a combination of algorithms and numerous ranking signals to deliver webpages ranked by relevance on its search engine results pages (SERPs).

The Rationale Behind Google’s Frequent Algorithm Updates

Why does Google release algorithm updates? This is what I always ask everytime Google releases one. Google updates its algorithms regularly to improve the accuracy, relevance, and quality of its search results. These updates aim to enhance user experience by prioritizing high-quality, relevant content while reducing the visibility of low-quality, spammy content.

When Does Google Release Algorithm Updates?

Google frequently updates its algorithms, with minor changes happening daily. Major core updates are less frequent, typically occurring several times a year. Google announces these major updates, which can significantly affect SERP rankings globally.

Deciphering the Types of Google Algorithm Updates

  • Core Updates: Broad changes that affect the search algorithm’s overall functioning, potentially impacting the SERP across many topics and languages.
  • Targeted Updates: These are updates that target specific issues, such as eliminating spam or improving the ranking of local search results.

Proactive Measures: What to do before Google Algorithm Update release

  • Stay Informed: Follow Google’s announcements and credible SEO news sources to anticipate updates.
  • Audit Your Site: Regularly review your website’s health in terms of content quality, technical SEO, and user experience.
  • Establish Baselines: Monitor your site’s performance metrics thoroughly so you can spot any changes post-update.

What to do during Google Algorithm Roll out

  • Monitor Performance: Keep an eye on your analytics to see how changes are affecting your site as the update rolls out.
  • Be Patient: This is the hardest step so far. Also easier said than done. Avoid drastic changes immediately; it can take weeks for the full effects of an update to become apparent.

Detecting the Impact: Has Your Site Been Affected by a Google Update?

How to know if your website has been hit?

  • Check Analytics: Look for significant drops in traffic or rankings.
  • Use Google Search Console: Check for any increase in crawl errors, security issues, or manual actions.
  • Compare Dates: Align drops with the dates of known Google updates.

Post-Update Strategies: Recovery and Optimization Steps

What to do after Google Algorithm Fully rolls out?

  • Analyze and Diagnose: Determine which parts of your site were affected and why.
  • Make Informed Adjustments: Update or improve content, refine technical SEO, and enhance overall user experience.
  • Continuous Improvement: Keep refining your strategies based on ongoing data and trends in SEO.

Fortifying Your Website Against Algorithm Shifts with Topical Authority and Semantic SEO

Topical Authority involves creating comprehensive, authoritative content on specific topics, which establishes your site as an expert or go-to resource. Semantic SEO, on the other hand, focuses on meaning and context rather than keywords alone. This approach aligns with Google’s intent to match search results with user intent.

  • Build a Semantic Kernel: Create a structured set of topics and subtopics around your main content themes.
  • Deep Content: Produce in-depth content that covers a wide range of related information.
  • Internal Linking: Use smart internal linking to help Google understand and rank the structure and importance of your content on the site.

By integrating Topical Authority and Semantic SEO into your strategy, you can create a resilient website that maintains stable rankings through Google’s algorithm updates. This holistic approach not only helps in surviving but thriving through the changes in the SEO landscape.

Our team at Fortify SEO specializes in adapting SEO strategies to the ever-evolving search environment, ensuring your site not only survives but excels. Harness the expertise of Fortify SEO to navigate through the complexities of SEO with precision and effectiveness. Reach out to Fortify SEO today and discover how our customized SEO solutions can transform your digital presence and drive significant outcomes.

Got questions? Let’s talk!

About the Author

Angeline is the Head of SEO at FortifySEO. Her non-traditional path has seen her being a Flight Attendant for 4 years before exploring the world of Digital Marketing.

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