The start of another calendar year is fast approaching, and most companies are already in the midst of their annual strategy planning. However, as everyone has learned during this difficult year, it is good to be flexible and agile to reach the goals set. So how do you stay afloat in this time of pandemic?

Have a Digital Marketing plan

These days, it is imperative to integrate a digital marketing plan during your annual strategy planning. Having an online presence is one of the first steps to take in order to reach your customers. In the purchase journey, Google suggested that there is something called the “Zero Moment of Truth,” which is when customers research about the product online before the actual purchase. In this light, your website or social media platform is the first interaction you have with your potential B2B or B2C customers.

Having a digital marketing plan also allows you to be more scientific in your approach. In our previous article we shared the importance of evaluating and improving your digital campaigns to know what truly works for you.

Outsource your Marketing

In the middle of a pandemic, another strategy you can take is for you to outsource your marketing arm. When you outsource your marketing or digital marketing team, you are able to focus on your day-to-day business and put more attention and effort on your annual strategy planning, especially at this time of the year.

When crafting your annual strategy plan, it is good to have checkpoints and to celebrate milestones along the way, not just evaluating at the end of the year. Remember to stay agile, but committed to achieving your goal.