Best Strategies and Tools for B2B Marketing to Get the Best Results

By Paolo Tanjuatco

B2B (Business to Business) form of digital marketing is very different from the usual online sales campaigns. The target results of B2B marketing are generating leads and nurturing them into customers. With these target results in mind, businesses should know the basic concepts of the latest trends in B2B Marketing for 2021.

Facebook Lead Form Ads

We have tested the difference in results in some industries like taking leads from a web page by asking them to sign up on the landing page and another with the same goal but different implementation by filling up a pop-up form in Facebook when they clicked an ad so they don’t need to leave Facebook anymore. The results will definitely vary per industry but all companies should be aware of their customers’ preferences to be able to identify the best data gathering tool or what ads will work best for them. Knowing a brand’s market’s preferred experience will be beneficial to both the company and customer.

Using CallRail

There is no other tool like CallRail with its exact service and feature. CallRail is a tool that lets you measure your daily B2B campaign’s lead generation via phone call. In CallRail you can create a phone number for specific campaigns or services and all calls to this number can be re-routed to your company’s main phone number. We’ve used this tool for Dentists, Plastic Surgeons, and Property Management Companies to track certain campaigns or services. The tool lets you record calls and voicemail so you could tag certain calls if it’s a conversion, a lead, or just a wrong number.

Email Marketing Tools

You might be familiar with MailChimp as it’s the most well known and free mass email sender for businesses. But in recent years MailChimp’s efficacy has dropped to 80% – 60%. This means that most of the emails you send ends up in the spam folder of most people you send your mass email to. GetResponse, Aweber, Drip, and Constant Contact are other premium emailer service providers that could give you a good amount of success and to avoid your mail going to the spam folder.

Mass SMS Tools

This might surprise you, but apparently, sending SMS in 2021 still works! As long as you put an opt-out option at the bottom of your message, this could be an acceptable courtesy to most people. We have used Clicksend, MobileMonkey for SMS campaigns. These tools can let you personalize your messages to your recipients by importing a sheet of their details like name and account number and phone number. These tools also let you pre-set what date and time would certain messages be sent to your leads.

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About the Author

Paolo Tanjuatco is a Brand and Marketing Strategist who has over 17 years of experience. Currently the head of FortifySEO with more than a decade of experience working in brand marketing for industry leading companies in the Philippines and multinationals.