How To Put Sitelink Extensions for B2B Ad Success

By Guio Manalo

Sitelink extensions are effective tools to enhance your ad’s visibility in search engine results page. Through this, your business is able to provide users with additional links to specific pages of your website, which can be more detailed and easier to access information.

With advantages of improving click-through rates and conversions, this article discusses the application of sitelink extensions, ultimately leading to B2B Ad Success. 

Steps in Putting Sitelink Extensions

There are various ways on how you can implement sitelink extensions effectively. Consequently, it is important to narrow down the important steps for the success of your B2B Ad. Below is a guide for your implementation:

  1. Establish Clear Goals and Objectives: Knowing and understanding your goals and objectives will serve as your guide to your sitelink strategy. Your approach in the execution shall be aligned to them.
  2. Choose Landing Pages: Select landing pages that are aligned with your goals and would resonate with your target audience. Some of these include products or services, your company’s information, and articles.
  3. Create a Sitelink Text: Ensure that the sitelink texts are what your target audience would most likely search for and click on. It’s better if they’re clear and concise. Therefore, having the right relevant keywords is significant. Examples include “Contact Us” and “Learn More”.
  4. Explore Different Variations: Explore different sitelink variations to see which ones provide the best results.  
  5. Monitor and Optimize: Regularly monitor the performance of your sitelink extensions through different metrics such as CTR and conversion rate. Ensure that your sitelinks are effective in driving traffic to your website. 


All in all, sitelink extensions would help your business achieve better search results where your target audience can easily navigate your website and discover more about your brand. These enhance visibility that increases opportunities to gain conversion rates on your website.

Got questions? Let’s talk!

About the Author

Guio Manalo is a certified digital marketing professional handling SEM and SEO, armed with almost a decade of experience in both brand marketing and brand activations.

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